Messaging Channels — Africa
How To Reach The Masses With Bulk SMS On Madaraka Day
A 2026 playbook for Kenyan marketers running Madaraka Day bulk SMS campaigns. CAK compliance (07:00-19:00 window, opt-in, STOP), patriotic copywriting frameworks, eve-vs-day-of timing strategy, HelloDuty Campaign Manager with M-Pesa STK Push, and real lessons from Safaricom, Equity Bank, Naivas, and Java House Madaraka Day broadcasts.