USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Burkina Faso.
In Burkina Faso, the telecommunication sector is growing steadily, with approximately 21 million mobile phone users and an internet penetration rate of around 20%. USSD is widely used in the country for various services due to its accessibility on basic phones. Popular USSD codes include *133# for checking MTN account balance, *121# for Orange services, and *106# for Airtel customer services. Major telecom companies like MTN, Orange, and Airtel are prominent in utilizing USSD for service access and customer support. WhatsApp and SMS are also prevalent in Burkina Faso for marketing and communication. Businesses leverage these platforms for promotional activities, customer engagement, and transactional messaging. Local businesses such as retail shops, service providers, and financial institutions commonly use SMS and WhatsApp to reach their customers efficiently.
In Burkina Faso, the telecommunications landscape offers various SMS services, each governed by Burkina Faso's specific regulations. Short codes, popular in Burkina Faso for services like mobile banking, require approval from Burkina Faso's national communications authority. Burkina Faso's businesses can use marketing SMS for promotions, but must adhere to Burkina Faso's registration and consent requirements. Transactional SMS in Burkina Faso face less stringent rules but must comply with Burkina Faso's data protection laws. Premium Rate Services SMS in Burkina Faso, which charge users for content, typically need a license from Burkina Faso's regulatory body and must follow Burkina Faso's pricing transparency guidelines.
WhatsApp's popularity in Burkina Faso stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Burkina Faso's users. The WhatsApp API Cloud enables Burkina Faso's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Burkina Faso. The WhatsApp API Cloud allows Burkina Faso's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Burkina Faso
Burkina Faso leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Burkina Faso's digital inclusion efforts. In Burkina Faso, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Burkina Faso's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Burkina Faso's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Burkina Faso for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Burkina Faso's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Burkina Faso's multilingual workforce. Interactive Voice Response (IVR) systems in Burkina Faso are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Burkina Faso's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Burkina Faso balances innovation with traditional telecom interests. As Burkina Faso leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
