USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Mauritania.
Mauritania has a growing telecommunication sector, with an estimated 4.9 million mobile phone users, reflecting a penetration rate of over 100%. This growth in mobile connectivity is matched by increasing internet penetration, which stands at around 30%. The popularity of USSD services is evident, as they offer a simple and cost-effective way for users to access various services without the need for smartphones or internet connections. Some of the most popular USSD codes in Mauritania include *124# for balance inquiries and *222# for mobile money services. Companies like Mauritel, Mattel, and Chinguitel are leading in the adoption of USSD technology, providing services such as airtime top-up, balance checks, and mobile money transfers.
In Mauritania, WhatsApp and SMS are widely used for marketing purposes. Businesses leverage these platforms to reach a broader audience, offering promotions, product updates, and customer support.
In Mauritania, the telecommunications landscape offers various SMS services, each governed by Mauritania's specific regulations. Short codes, popular in Mauritania for services like mobile banking, require approval from Mauritania's national communications authority. Mauritania's businesses can use marketing SMS for promotions, but must adhere to Mauritania's registration and consent requirements. Transactional SMS in Mauritania face less stringent rules but must comply with Mauritania's data protection laws. Premium Rate Services SMS in Mauritania, which charge users for content, typically need a license from Mauritania's regulatory body and must follow Mauritania's pricing transparency guidelines.
WhatsApp's popularity in Mauritania stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Mauritania's users. The WhatsApp API Cloud enables Mauritania's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Mauritania. The WhatsApp API Cloud allows Mauritania's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Mauritania
Mauritania leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Mauritania's digital inclusion efforts. In Mauritania, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Mauritania's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Mauritania's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Mauritania for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Mauritania's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Mauritania's multilingual workforce. Interactive Voice Response (IVR) systems in Mauritania are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Mauritania's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Mauritania balances innovation with traditional telecom interests. As Mauritania leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
