USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Egypt.
In Egypt, telecommunication facilities are well-developed, with around 100 million mobile phone users, reflecting high connectivity across the country. Internet penetration is significant, with over 60% of the population having internet access. USSD is widely used, particularly for mobile banking and other services. Popular USSD codes include *555# for Vodafone, *888# for Orange, and *200# for Etisalat. These codes facilitate various services from checking balances to accessing promotions. Major companies using USSD codes include Vodafone Egypt, Orange Egypt, and Etisalat Misr. WhatsApp and SMS are prevalent for marketing purposes, with businesses leveraging these platforms to reach a broad audience efficiently. Companies like Jumia Egypt and Carrefour use SMS and WhatsApp for promotions, customer engagement, and updates. The country code for Egypt is +20, which is essential for international dialing.
In Egypt, the telecommunications landscape offers various SMS services, each governed by Egypt's specific regulations. Short codes, popular in Egypt for services like mobile banking, require approval from Egypt's national communications authority. Egypt's businesses can use marketing SMS for promotions, but must adhere to Egypt's registration and consent requirements. Transactional SMS in Egypt face less stringent rules but must comply with Egypt's data protection laws. Premium Rate Services SMS in Egypt, which charge users for content, typically need a license from Egypt's regulatory body and must follow Egypt's pricing transparency guidelines.
WhatsApp's popularity in Egypt stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Egypt's users. The WhatsApp API Cloud enables Egypt's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Egypt. The WhatsApp API Cloud allows Egypt's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Egypt
Egypt leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Egypt's digital inclusion efforts. In Egypt, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Egypt's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Egypt's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Egypt for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Egypt's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Egypt's multilingual workforce. Interactive Voice Response (IVR) systems in Egypt are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Egypt's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Egypt balances innovation with traditional telecom interests. As Egypt leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
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