Cape Verde, also known as Cabo Verde, is a small island country in West Africa with a growing telecommunication sector. The country has around 500,000 mobile phone users, representing a high penetration rate, as many residents rely on mobile phones for communication due to limited landline infrastructure. Internet penetration is also increasing, with over 60% of the population having access to the internet, primarily through mobile data services. USSD services are popular in Cape Verde, especially for banking, mobile money transfers, and balance checks. Some of the most commonly used USSD codes include *124# for balance inquiries and *123# for airtime top-up. In marketing, WhatsApp is a preferred platform due to its widespread use in Cape Verde, where over 70% of mobile internet users are active on the app. Businesses leverage WhatsApp for direct communication, promotions, and customer support. SMS marketing is also widely used.