Liberia, with a population of approximately 5.2 million people, has seen significant growth in its telecommunication sector. The number of mobile phone users in the country is around 4.5 million, representing a high penetration rate. Internet penetration, however, remains lower, with only about 19% of the population having access to the internet. Despite this, mobile networks remain the primary means of communication for most Liberians. USSD services are very popular in Liberia, as they provide an easy and cost-effective way for people to access various services without needing an internet connection. Common USSD codes include *144# for Lonestar Cell MTN, the leading telecom company, and *155# for Orange Liberia, another major player in the market. These codes are frequently used for mobile banking, checking airtime balance, and subscribing to various services. WhatsApp is widely used for marketing in Liberia, taking advantage of its popularity among mobile users.