USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Liberia.
Liberia, with a population of approximately 5.2 million people, has seen significant growth in its telecommunication sector. The number of mobile phone users in the country is around 4.5 million, representing a high penetration rate. Internet penetration, however, remains lower, with only about 19% of the population having access to the internet. Despite this, mobile networks remain the primary means of communication for most Liberians. USSD services are very popular in Liberia, as they provide an easy and cost-effective way for people to access various services without needing an internet connection. Common USSD codes include *144# for Lonestar Cell MTN, the leading telecom company, and *155# for Orange Liberia, another major player in the market. These codes are frequently used for mobile banking, checking airtime balance, and subscribing to various services. WhatsApp is widely used for marketing in Liberia, taking advantage of its popularity among mobile users.
In Liberia, the telecommunications landscape offers various SMS services, each governed by Liberia's specific regulations. Short codes, popular in Liberia for services like mobile banking, require approval from Liberia's national communications authority. Liberia's businesses can use marketing SMS for promotions, but must adhere to Liberia's registration and consent requirements. Transactional SMS in Liberia face less stringent rules but must comply with Liberia's data protection laws. Premium Rate Services SMS in Liberia, which charge users for content, typically need a license from Liberia's regulatory body and must follow Liberia's pricing transparency guidelines.
WhatsApp's popularity in Liberia stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Liberia's users. The WhatsApp API Cloud enables Liberia's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Liberia. The WhatsApp API Cloud allows Liberia's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Liberia
Liberia leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Liberia's digital inclusion efforts. In Liberia, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Liberia's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Liberia's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Liberia for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Liberia's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Liberia's multilingual workforce. Interactive Voice Response (IVR) systems in Liberia are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Liberia's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Liberia balances innovation with traditional telecom interests. As Liberia leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
