Chad, with a population of over 17 million, has seen significant growth in its telecommunication sector. The number of mobile phone users in Chad is estimated to be around 11 million, reflecting the increasing accessibility of mobile services across the country. Internet penetration, though still developing, stands at approximately 13%, with many users accessing the internet primarily through mobile devices. USSD services are popular in Chad, especially in areas where internet connectivity is limited. Among the most frequently used USSD codes are those for mobile money transactions, such as *222# for Airtel Money and *144# for Tigo Cash, allowing users to manage finances and perform transactions without needing internet access. These services are critical in a country where banking infrastructure is sparse. WhatsApp and SMS marketing have become essential tools for businesses in Chad; being widely used for communication, companies use it to engage with customers, promote products.