Messaging Channels — Africa

How to Leverage Bulk SMS in Kenya to Reach Your Customers During Tax Season

During tax season, companies that offer tax services send their customers bulk SMS messages reminding them to file their taxes, among other tax-related messages.

Are you looking for the cheapest way to message your customers during this tax filing period in Kenya? Bulk SMS would be ideal for you. With KRA tax filing season around the corner, as an entrepreneur, reaching out to your customers and alerting them about your tax filing services is what you should consider doing now. 

bulk SMS in Kenya is one of the most effective forms of communication for businesses wishing to message their customers. In this article, we discuss how to use bulk SMS to reach your customers during tax season and more. Let's get right into it:

What is bulk SMS and how can it help your business during tax season? 

Bulk SMS is a communication tool that enables businesses to send large volumes of messages to their customers. During tax season, companies that offer tax services can send many of their customers SMSs reminding them of filing deadlines and due dates, among other tax-related messages. Due to it being cheap, businesses can send bulk texts to as many customers as they can and get them to engage and check out their services for assistance in filing taxes.

How to maximize your ROI with bulk SMS during tax Season

Improve your return on investments (ROI) using bulk SMS as an effective marketing tool for your businesses during the tax season. With bulk SMS being a cost-effective and cheap way to reach your potential customers, you should always consider it your number-one go-to communication tool. Here are some ways you can maximize your ROI through bulk SMS during tax season;

1. Create a tax season reminder campaign. 

Use bulk SMS to remind potential and regular customers about the upcoming tax filing season so that they can reach out for your services. This will help them prepare to file their taxes on time and avoid KRA penalty charges. You can start by setting up a reminder and scheduling a time to send them messages.

2. Offer tax-related discounts and promotions.

Consider using bulk SMS to send promotional and discounted messages to potential customers. To promote your tax-related services messages, ensure you send them earlier so messages can reach many people before the deadline for filing month.

3. Offer tax tips and pieces of advice.

Provide customers with helpful tax-related SMS tips and pieces of advice to customers on how they can file their taxes and save on costs. This will help you build a loyal and trustful relationship with them, as they will know you care about them.

4. Send out tax refund notification

If you want to remind your customers about the upcoming tax period, ensure that you use bulk SMS to notify them of what to expect and refund where necessary. This will enable them to know the status of their money and plan themselves financially. 

How to leverage bulk SMS to reach your customers during tax season 

The KRA tax filing season has every Kenyan on its toes. Have you filed your taxes yet? Knowing how to file tax returns on KRA can sometimes be an extreme sport. But with experts on the ground looking to promote their services through bulk SMS, your problems will be solved immediately. Here are some tips on how you can use bulk SMS in Kenya during tax season:

1. Send tax reminders

Promote your KRA tax filing services by alerting your customers about deadlines and reminding them of your services. This will be the easiest way to send them your bulk texts simultaneously.

2. Promote tax resources

Give your prospective customers helpful tips that can be used to promote your business. Ensure you send promotional messages that promote what you offer, such as tax calculators, among other services, through the bulk SMS service to your customers in Kenya for easy reach. 

3. Offer discounts

The quickest way to promote tax filing services in Kenya is by offering discounts and advice. You will attract many customers since most people are searching for affordable filling services they can get for their taxes to be dealt with. Ensure you send promotional bulk SMSs to as many of them as possible to reach a larger audience.

3. Offer support

The best way you can leverage bulk SMS messages to send to your potential customers is by offering them customer support that will help them get answers to their tax-related queries.

4. Send updates

Keep your customers informed by leveraging the bulk SMS services to message your customers in Kenya of new changes, among other important information. You can gain loyal customers and freely interact with them through these messages.

How to implement a targeted strategy for tax season in Kenya

Sometimes, individual citizen filing their taxes as required of them by the KRA can be such a daunting task. With deadlines and unique tax laws, businesses offering these kinds of services should implement a strategic plan to help customers. Here are some tips on how you can plan your strategies:

1. Utilize digital marketing

Digital marketing is the number one go-to place if you want your business to reach out to many people during tax season in Kenya. You can market what you have by creating social media and email marketing campaigns, among other search engine marketing campaigns, to get your services to reach potential customers.

2. Optimize your website

If you have a website, ensuring it is optimized for search engine optimization (SEO) would be ideal. You will be able to reach potential customers easily that are searching for tax filing services online. Consider optimizing your blog posts, meta tags, and images to ensure your content appears on the top search engine result pages (SERPs).

3. Use online advertising

Get your content and services to reach out to millions of internet users in Kenya by leveraging sites such as Google, Facebook Ads, and Twitter Ads, among other platforms. You can start by creating targeted campaigns focusing on taxes to reach the right audience.

4. Use referral programs

By introducing referral programs, you will direct and welcome new customers to choose your services during tax season. You can achieve that by giving your customers exciting offers, such as discounts and incentives for each referral they make.

5. Offer tax planning services.

The best thing you can do for searchers looking to file their taxes is to offer them tax-related advice, and this is to help them find solutions to their tax queries on how they can file their taxes or even provide tax forms. 

Examples of bulk SMSs send to customers during tax season. 

It's wise to encourage your customers to file their taxes at the right time to avoid being charged extra penalties. Here are some bulk SMS messages you can send your customers to remind them to file their taxes with you:

1. "Tax season is here! Make sure you're compliant with filing your taxes on time to avoid KRA penalties- visit our website for our services at a discounted rate."

2. "Don't forget to file your taxes by June 30! Get help from our services to ensure you have filed your taxes accurately and on time". 

3. "Filing taxes can be stressful, but we are here for you! Visit our website for information on filing taxes, tips on saving money, and more". 


With the right strategy in place, your business in Kenya will experience extreme growth, bringing loyalty and revenue income during tax season. Offering solutions to people regarding their tax returns and more information conserving taxes through bulk SMS will bring more customers to your business, increasing your business's chances of being reckoned.

Last updated
June 12, 2024
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