With the high cost of data and low penetration of smartphones, USSD — Unstructured Supplementary Service Data Services — is a cost-effective channel for mobile phone users to interact with your systems.
We currently support USSD codes in Kenya, Uganda, Tanzania, Nigeria, Rwanda, South Africa, Zambia and Malawi.
USSD codes applications are similar to *144# or *522# on Safaricom in Kenya or *737# for GTBank in Nigeria. Telcos like MTN, Safaricom and Airtel popularised USSD codes in Kenya, Uganda, Nigeria, Ghana, Malawi and the rest of Sub-Saharan Africa.
In Kenya, financial platforms rely on USSD codes to offer branchless banking. KCB pioneered *522#, a USSD code that allows its customers to withdraw money to MPESA, view their balance and request statements, among other financial services. Micro-finance institutions are likely to be the most significant benefactors of using USSD codes, as many of their clientele do not have smartphones. Did you know that M-PESA has a USSD code too? Dial *234# to enjoy the service.
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