USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Botswana.
Botswana has a well-established telecommunication sector, with over 4 million mobile phone users in a population of around 2.4 million, indicating high mobile penetration. Internet penetration is also growing, with about 62% of the population having access to the internet, driven by mobile data usage and expanding infrastructure. USSD services are popular in Botswana, providing a convenient way for users to access banking services, airtime top-ups, and other essential services without the need for internet access. Popular USSD codes in Botswana include *174# for Mascom, *133# for Orange Botswana, and *180# for BTC Mobile. data bundles, and mobile money services. WhatsApp and SMS are essential tools in marketing in Botswana, with businesses increasingly using these platforms to engage with customers. Companies like FNB Botswana and local retail chains use WhatsApp for customer service, promotions, and order tracking. SMS marketing is still prevalent, especially in reaching customers .
In Botswana, the telecommunications landscape offers various SMS services, each governed by Botswana's specific regulations. Short codes, popular in Botswana for services like mobile banking, require approval from Botswana's national communications authority. Botswana's businesses can use marketing SMS for promotions, but must adhere to Botswana's registration and consent requirements. Transactional SMS in Botswana face less stringent rules but must comply with Botswana's data protection laws. Premium Rate Services SMS in Botswana, which charge users for content, typically need a license from Botswana's regulatory body and must follow Botswana's pricing transparency guidelines.
WhatsApp's popularity in Botswana stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Botswana's users. The WhatsApp API Cloud enables Botswana's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Botswana. The WhatsApp API Cloud allows Botswana's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Botswana
Botswana leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Botswana's digital inclusion efforts. In Botswana, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Botswana's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Botswana's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Botswana for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Botswana's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Botswana's multilingual workforce. Interactive Voice Response (IVR) systems in Botswana are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Botswana's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Botswana balances innovation with traditional telecom interests. As Botswana leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
