USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Tanzania.
Tanzania has over 53 million mobile phone users, with internet penetration reaching 50% by 2023. USSD services are popular due to accessibility without the internet. Common USSD codes include 15000# for M-Pesa, 10200# for Tigo Pesa, and *106# for Airtel Money. Vodacom, Tigo, and Airtel are leading companies utilizing USSD. WhatsApp and SMS are vital for marketing, with companies like banks, retail stores, and mobile operators using them to reach customers. Popular names like Halotel and Zantel also use USSD codes for customer service and transactions.
In Tanzania, the telecommunications landscape offers various SMS services, each governed by Tanzania's specific regulations. Short codes, popular in Tanzania for services like mobile banking, require approval from Tanzania's national communications authority. Tanzania's businesses can use marketing SMS for promotions, but must adhere to Tanzania's registration and consent requirements. Transactional SMS in Tanzania face less stringent rules but must comply with Tanzania's data protection laws. Premium Rate Services SMS in Tanzania, which charge users for content, typically need a license from Tanzania's regulatory body and must follow Tanzania's pricing transparency guidelines.
Two Way SMS (Set-up)- Shared
Users will be required to always Prefix the message with a keyword.
TZS
198,000
SMS Sent (Per)
Bulk SMS is used for marketing, alerts, and customer communication. SMS is cost-effective and has higher open rates than email.
TZS
19
WhatsApp pricing in Tanzania
WhatsApp's popularity in Tanzania stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Tanzania's users. The WhatsApp API Cloud enables Tanzania's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Tanzania. The WhatsApp API Cloud allows Tanzania's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Tanzania
Tanzania leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Tanzania's digital inclusion efforts. In Tanzania, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Tanzania's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Tanzania's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Tanzania for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
USSD Shared Code (Monthly)
The fee is charged to keep the shared USSD code active. This is charged per telco.
USD
110
USSD Dedicated Code (Setup)
A dedicated USSD code is a unique short code assigned to a specific organization or service provider. A dedicated USSD is similar to *123#
USD
2,000
Dedicated USSD Code (Monthly)
This fee is charged per month to keep the USSD code active and is charged per Telco.
USD
150
Voice (IVR) pricing in Tanzania
Tanzania's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Tanzania's multilingual workforce. Interactive Voice Response (IVR) systems in Tanzania are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Tanzania's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Tanzania balances innovation with traditional telecom interests. As Tanzania leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
Virtual Phone Number (Setup)
A one-off cost to set-up a phone number
TZS
100,000
Voice - Outgoing Call (Per Sec)
Making calls from your virtual phone numbers incurs a routing and connection cost.
TZS
60
Voice - Incoming Call (Per Sec)
Receiving calls to your virtual phone numbers incurs a routing and connection cost.