USSD, SMS, WhatsApp and Call Center Set Up & Pricing in Tunisia.
Tunisia has a growing telecommunication sector, with around 16 million mobile phone users, representing a mobile penetration rate of over 136%. Internet penetration is also strong, with around 8.1 million users, reflecting a penetration rate of approximately 68%. This high connectivity has led to the widespread use of USSD services, which are popular for conducting financial transactions, checking balances, and accessing various mobile services without the need for internet connectivity. Some of the most popular USSD codes in Tunisia include *122# for balance inquiry by Ooredoo, *100# by Tunisie Telecom, and *120# by Orange Tunisia, which allow users to manage their mobile services easily.
WhatsApp and SMS are essential tools in Tunisia's marketing landscape. With WhatsApp boasting a high penetration rate, many businesses use the platform for direct customer engagement, promotions, and customer service.
In Tunisia, the telecommunications landscape offers various SMS services, each governed by Tunisia's specific regulations. Short codes, popular in Tunisia for services like mobile banking, require approval from Tunisia's national communications authority. Tunisia's businesses can use marketing SMS for promotions, but must adhere to Tunisia's registration and consent requirements. Transactional SMS in Tunisia face less stringent rules but must comply with Tunisia's data protection laws. Premium Rate Services SMS in Tunisia, which charge users for content, typically need a license from Tunisia's regulatory body and must follow Tunisia's pricing transparency guidelines.
WhatsApp's popularity in Tunisia stems from WhatsApp's data efficiency in areas with limited internet. WhatsApp's end-to-end encryption ensures secure communication for Tunisia's users. The WhatsApp API Cloud enables Tunisia's businesses to scale customer interactions, while WhatsApp's wide adoption makes it ideal for customer service. WhatsApp's compatibility with lower-end smartphones promotes digital inclusion across Tunisia. The WhatsApp API Cloud allows Tunisia's companies to implement chatbots and integrate systems, supporting business growth even in regions with unstable connections.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
USD
0.0225
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USD
49
USSD pricing in Tunisia
Tunisia leverages USSD technology for interactive, menu-driven services that operate without internet, crucial for Tunisia's digital inclusion efforts. In Tunisia, USSD facilitates mobile banking, public service delivery, and information access, serving both urban and rural populations through its compatibility with basic phones. Tunisia's telecom regulator oversees USSD short codes, ensuring fair access across mobile networks and adhering to Tunisia's specific numbering plan. Despite growing smartphone adoption, USSD remains vital in Tunisia for its universal accessibility, helping bridge the digital divide and spurring innovation in sectors ranging from agriculture to healthcare.
Tunisia's voice service landscape is rapidly evolving, with call centers emerging as hubs for both local support and international outsourcing, capitalizing on Tunisia's multilingual workforce. Interactive Voice Response (IVR) systems in Tunisia are bridging literacy gaps, providing critical information in local dialects for health, agriculture, and government services. Tunisia's adoption of Voice over Internet Protocol (VoIP) is reshaping business communication, though it faces regulatory challenges as Tunisia balances innovation with traditional telecom interests. As Tunisia leapfrogs legacy systems, voice technologies are enabling unique solutions like mobile money authorization via voice biometrics and community radio integration with IVR for wider information dissemination.
.png)
