Nigeria, with a population of over 223 million, has a robust telecommunication infrastructure. The country boasts more than 200 million mobile phone users, reflecting a high level of connectivity. Internet penetration in Nigeria stands at approximately 60%, driven by the widespread use of smartphones and data services. USSD is immensely popular in Nigeria, offering a convenient way to access various services. Notable USSD codes include *123# for checking balances, *404# for airtime top-ups, and *737# for banking services. Major companies leveraging USSD include MTN, Glo, Airtel, and 9mobile, providing customers with easy access to account management and financial services. WhatsApp and SMS are critical tools for marketing in Nigeria.
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SMS - Brand Name
A unique identifier used in SMS messaging to display the sender's name or brand instead of a phone number e.g DOMINOS. Does not allow for 2 way messaging on SMS. Cost per Telco.
Two Way SMS (Set-up)- Shared
Users will be required to always Prefix the message with a keyword.
SMS Sent (Per)
Bulk SMS is used for marketing, alerts, and customer communication. SMS is cost-effective and has higher open rates than email.
WhatsApp (Per 24hr Session)
WhatsApp Business platform employs a conversation-based pricing model, charging businesses for each conversation within a 24-hour period. Conversations are categorized as service, utility, authentication, or marketing, with varying prices based on the category and the customer's country code Learn more on WhatsApp billing.
WhatsApp (Setup)
A one time set up charge to to cover the initial technical configuration, custom development, and client onboarding process.
USSD Shared Code (Monthly)
The fee is charged to keep the shared USSD code active. This is charged per telco.
USSD Dedicated Code (Setup)
A dedicated USSD code is a unique short code assigned to a specific organization or service provider. A dedicated USSD is similar to *123#
Dedicated USSD Code (Monthly)
This fee is charged per month to keep the USSD code active and is charged per Telco.
USSD Usage Postpaid (Per dial)
This is the cost per USSD session. A session starts when a user dials the code on their phone, and the flat rate is charged to the business in postpaid pricing.
USSD Usage Prepaid (Per dial)
This is the cost per USSD session. A session starts when a user dials the code on their phone, which is a flat rate. In Prepaid, the customer is charged.
Virtual Phone Number (Per Month)
A virtual number that routes calls within an organisation. It allows for multiple people to call in or out in parallel and can play a welcome message (IVR) to callers.
Virtual Phone Number (Setup)
A one-off cost to set-up a phone number
Voice - Incoming Call (Per Sec)
Receiving calls to your virtual phone numbers incurs a routing and connection cost.
Voice - Outgoing Call (Per Sec)
Making calls from your virtual phone numbers incurs a routing and connection cost.
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