Messaging Channels — Africa

Best Practices for Increasing Bulk SMS Open Rates

Bulk SMS has become a famous messaging application that every business should know about.

Bulk SMS has become a famous messaging application that every business should know about. As it exists, it is important to understand and apply the best practices to ensure your messages are opened and read. From crafting engaging, relevant content to optimizing the timing and frequency of your messages, there are several tactics you can use to increase your bulk SMS open rates.

 If you want to increase your bulk SMS open rate and reach most of your customers more engagingly and effectively, you've come to the right place! With the right approach, you can drastically increase your open rate and, as a result, reach more of your audience in a meaningful and effective manner. 

In this blog post, we'll take a look at the best practices for increasing your bulk SMS open rates with some easy-to-implement tips and strategies. Let's get right into it:

What factors make a good open rate for Bulk SMS?

 If you want the easiest way to increase your bulk SMS rate, you have come to the right page. With us are some tips on how you can grow them with factors you need to put into consideration as follows:

1. Create a clear subject line.

Ensure the subject line of the SMS you want to send your audience is clear and concise to ensure the recipients comprehend it well. This will help them get the point of your message and take the necessary action required.

2. Personalization

Consider creating personalized messages that will be directly tailored to the right audience. Give your customers messages with a personal touch to them, as this will help your SMS be opened quicker than generic messages. Addressing the message with the recipient's name or personalizing them with their customized data can drive better open rates. 

3. Timing

 Timing is critical when it comes to sending bulk SMS because timing influences when the recipient is most likely to open the message. Research the best time to send them messages for the recipient to open and read your texts.

4. Quality content

 Quality content that is relevant and engaging is more likely to be opened than content that does not appear valuable to the recipient. Craft the content of your messages with knowledgeable and useful links for your recipients.

5. Brevity

 Brevity is vital when it comes to SMS because mobile users typically don't have time or patience to read long messages. Keep messages concise for maximum open rate from your potential customers. Also, remember to add relevant topics they can easily relate well to.

Ways how to make bulk SMS successful 

Bulk SMS has acted as a powerful marketing tool for a while now, and through it, businesses have been able to reach their targeted audience with it instantly. However, to make the most out of bulk SMS and see remarkable results, there are specific steps that you need to take. Here are some you should take note of:

1. Choose a reliable SMS service provider. 

The most crucial step is to find your business a reliable bulk SMS provider with a good track record and proven industry experience. You can find an SMS platform that will be compatible with your needs by finding a suitable provider for you.

 2. Create compelling messages.

 Focus on creating messages that will capture the attention of your targeted audience. Ensure to keep the content in them short and straight to the point, and be sure to include a call to action.

3. Use segmentation and personalization.

 Not everyone will react positively to the same message, so use segmentation and personalization techniques to tailor your messages to each rightful customer. Ensure that the messages you send them are sensible so they can open and act on them.

4. Schedule your messages time.

Research the time you need to send your users messages to avoid them being marked as spam. Sending messages at the wrong time could result in a lower return on investment (ROI).

5. Track, measure, and optimize

You need to track and measure the success of your SMS campaigns and use the data provided to optimize and improve them over time. Keep testing different elements of the campaign to see what works best.

Best practices for increasing bulk SMS open rates

What other better way to get your messages out to reach your audience than with the help of bulk SMS? Whether it's a significant update, reminder, promotion, advertisement, or other type of communication, bulk SMS can give you the reach and speed you need to deliver your message quickly. In order to help ensure your messages are opened, here are some of our best tips you can use to increase your SMS open rate:

1. Utilize personalization

Take a step to send personalized messages to your customers by adding their names and other information about them. Personalized messages will increase the rate of your texts being opened by customers. 

2. Vary the frequency

Only send a few messages in a short period, as sending them many simultaneously can annoy the receiver and increase the chances of opt-outs. Instead, consider sending them in intervals of a set period to give customers enough time to read and answer them.

3. Craft catchy subject lines

Using catchy subject lines on bulk SMS alerts can significantly increase open rates. Ensure the type of messages you send your customers will urge them to open and read them.

4. Utilize time scheduling

 Ensure you send messages at the correct times - when your customers are most likely available to read and interact with your content. Consider scheduling the time you want to send customers messages to avoid confusion of time differences.

5. Make your messages actionable.

Give your users an option to take action in your messages. Make it clear what action should be taken by providing a link to click on if applicable. This will give them direct and clear CTAs for them to take.

6. Streamline process

 Come up with streamlined processes that will assist you in sending bulk messages and help ensure your campaigns run smoothly. This will increase your chances of success. Consider automating some of the tasks involved so that you can focus more on content creation and other vital tasks.


The key to increasing the open rate of bulk SMS messaging is to ensure that your content is engaging, relevant, and tailored to the interested parties. It is also essential to adopt best practices around timing, personalization and observe your industry-mandated character limits on SMSs messages. 

Last updated
June 12, 2024
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