USSD — Africa

USSD Code Providers in Africa (2026): Coverage & Pricing

Compare USSD providers in Africa - Africa's Talking, HelloDuty, Infobip & local aggregators. Coverage, shortcode pricing & how to choose in 2026.

If you are launching a USSD service in Africa, your shortlist usually starts with Africa's Talking and quickly grows to include HelloDuty, Infobip, and a handful of strong single-country aggregators. This guide compares all of them: which countries each provider covers, what a USSD code actually costs in 2026, and how to choose between a developer API and a managed, no-code platform.

USSD code providers in Africa fall into two camps: developer API aggregators (Africa's Talking, Infobip) that give you raw endpoints and leave menu logic and hosting to your team, and managed no-code platforms (HelloDuty, Hubtel, Arkesel) that bundle shortcode procurement, a visual menu builder, hosting, and support into one monthly fee.

Neither model is "best" for everyone. The right choice depends on five things: country coverage, per-session pricing, whether you have developers, the provider's telco relationships, and support. We cover each below.

Which countries does Africa's Talking USSD API support?

Africa's Talking is the best-known USSD API aggregator on the continent, and for good reason: it offers a sandbox, clean developer documentation, and pay-as-you-go billing across nine markets.

Country Networks supported (verify latest on AT docs)
Kenya Safaricom, Airtel, Telkom, Equitel
Uganda MTN, Airtel
Tanzania Vodacom, Airtel, Yas (formerly Tigo)
Rwanda MTN, Airtel
Ghana MTN, Telecel (formerly Vodafone), AirtelTigo
Nigeria MTN, Airtel, Glo, 9mobile
Malawi TNM, Airtel
Zambia MTN, Airtel, Zamtel
South Africa MTN, Cell C

Network availability changes as telcos merge and rebrand (Tigo Tanzania is now Yas; Vodafone Ghana is now Telecel), so always confirm the current list on Africa's Talking's developer documentation before committing to a launch date.

Africa's Talking offers both shared USSD codes (cheaper, you get a channel on an existing code like *384*XX#) and dedicated codes (your own *XYZ#, procured through the national regulator and each mobile network).

Which USSD providers should you compare in 2026?

Africa's Talking is rarely the only option in any market. Here is how the main providers stack up.

Provider Model Core markets Best for
HelloDuty Managed no-code platform + CRM + call center Kenya, Nigeria, Ghana, Uganda, Tanzania, Rwanda as standard; wider Africa on request Teams that want USSD live fast without developers, and want USSD leads flowing into the same CRM as calls, SMS and WhatsApp
Africa's Talking Developer API aggregator 9 countries (table above) Engineering teams building custom USSD logic who want a sandbox and pay-as-you-go sessions
Infobip Global enterprise CPaaS South Africa (enterprise USSD platform), Nigeria (all four major MNOs); other markets via enterprise deals Banks and multinationals that already run Infobip omnichannel and need enterprise SLAs
Advanta / Onfon Media Local aggregators (Kenya) Kenya, some East Africa Kenya-only deployments with direct local account management
Vas2Nets / HollaTags Local aggregators (Nigeria) Nigeria Nigeria-only USSD, NCC shortcode processing, NIBSS payment integration (Vas2Nets)
Hubtel / Arkesel / NALO Local platforms (Ghana) Ghana Ghana deployments; Hubtel offers dedicated, semi-dedicated and shared codes with in-country offices

An honest note on positioning: HelloDuty is not a raw API shop. If you want low-level control over every session callback and you have engineers to build and host the menu server, Africa's Talking's developer experience is excellent. HelloDuty's strength is the opposite case - you want the shortcode procured for you, menus built in a visual editor, sessions hosted and monitored, and every USSD interaction landing in a CRM next to your call center and WhatsApp conversations. See the full platform on our USSD product page.

How does HelloDuty compare to Africa's Talking for USSD?

The practical differences show up after signup, not in the sales deck:

  • Time to launch. With Africa's Talking you receive API endpoints; your team builds the menu application, hosts the callback server, and handles state. With HelloDuty, menus are configured in a visual builder and a shared-code service can go live in as little as 24 hours; dedicated codes take as long as the regulator and MNOs take (typically 2–4 weeks when managed for you).
  • Shortcode procurement. AT supports both shared and dedicated codes, but dedicated-code paperwork with regulators and each MNO is largely on you. HelloDuty handles applications, MNO contracts, and compliance (Communications Authority registration and Data Protection Act requirements in Kenya) as part of onboarding.
  • What happens to the data. With an API, session data goes wherever you build it to go. With HelloDuty, USSD responses create or update contact records in the built-in CRM, trigger SMS follow-ups, or route to a call center agent - no integration project required.
  • Billing. AT is pay-as-you-go per session. HelloDuty bundles platform, hosting and support into a monthly fee (from $199/month, excluding MNO shortcode rental fees).

One distinction worth being clear on: HelloDuty is the no-code platform with CRM and call center built in, not a developer API. For USSD developer APIs specifically, Africa's Talking remains the main option. For programmable voice, the same team behind HelloDuty also builds SautiKit, a programmable voice API for Kenya: local Nairobi numbers, call control, IVR routing and per-second KES billing, topped up via M-Pesa (sautikit.com). Pick HelloDuty when you want the service managed end to end; pick SautiKit when your developers are building voice features directly on APIs.

Already running on Africa's Talking? HelloDuty's onboarding team replicates your existing menu tree in the visual builder, handles shortcode porting where the MNO allows it, and runs a parallel cutover - most migrations complete in 2–3 weeks. Details on the Africa's Talking USSD migration page.

How much does a USSD code cost in Africa?

Pricing has three layers everywhere on the continent: a setup fee, a recurring shortcode rental (per MNO for dedicated codes), and per-session charges. Indicative 2026 ranges:

Market Shared code Dedicated code Per-session
Kenya ~KES 15,000–40,000/month (some aggregators from ~KES 3,000–5,000 + setup) ~KES 80,000–150,000/month for a 4-digit code on a single MNO; more for 3-digit or all-network ~KES 0.25–0.60
Nigeria From ~NGN 7 per session on shared infrastructure (HollaTags published rate) Negotiated per MNO after NCC shortcode approval Billed in ~20-second session units, negotiated with telcos
Ghana Shared and semi-dedicated tiers (Hubtel, Arkesel, NALO) Dedicated code via NCA allocation plus per-MNO contracts Varies by provider and volume

Three cost rules of thumb:

  1. Shorter codes cost more. Regulators price 3-digit codes above 4- and 5-digit codes, and waiting lists are longer.
  2. Dedicated means per-MNO. A "dedicated code" quote covering one network is not comparable to one covering all networks - multiply rental and contracting effort by the number of MNOs.
  3. Per-session billing flips at scale. Pay-as-you-go is cheapest while you test; at production volumes (mobile banking, agribusiness registration, national campaigns) a bundled monthly platform fee usually wins. Model both against your expected sessions before signing.

For a Kenya-specific breakdown, see our guides to USSD platforms in Kenya and Kenya pricing and setup.

How do you choose a USSD provider? (5 criteria)

Work through these in order:

  1. Coverage where your users are. Country lists hide network gaps. A provider "supporting Tanzania" on two of four networks misses every subscriber on the others. Ask for the network-level list in writing.
  2. Pricing model vs your volume. Per-session (Africa's Talking), monthly rental plus discounted sessions, or bundled platform fee (HelloDuty). Run your 12-month session forecast through all three.
  3. No-code vs API. No developers, or developers you would rather keep on core product? Choose a managed platform. Building USSD into a custom stack with in-house engineering? An API aggregator gives you more control.
  4. Telco relationships. Dedicated codes live or die on the provider's standing with each MNO and the regulator. Ask how many dedicated codes they have taken live in your target country in the last 12 months, and the average time.
  5. Support that answers. USSD sessions last 60–180 seconds; when a network-side outage hits at 9pm on a Friday, conversion goes to zero until someone escalates to the MNO. Local, in-region support (HelloDuty runs teams in Nairobi and Lagos; Hubtel has 12 offices across Ghana) beats a global ticket queue.

Why is USSD still worth buying in 2026?

Because the numbers say so. According to the GSMA's State of the Industry Report on Mobile Money, over $2 trillion flowed through mobile money globally in 2025 - $1.4 trillion of it in Sub-Saharan Africa - and registered accounts reached 2.3 billion (GSMA, 2026). A large share of those transactions still starts with someone dialing a *XYZ# menu.

USSD remains the only interactive channel that works on every SIM and every handset, with no data bundle, no app install, and no smartphone required. For lenders, SACCOs, agribusinesses, utilities, and government services, it routinely out-converts app and web funnels outside major cities - see how Kenyan lenders acquire loan customers through USSD banking.

Frequently asked questions

Which countries does Africa's Talking USSD support?

Kenya, Uganda, Tanzania, Rwanda, Ghana, Nigeria, Malawi, Zambia, and South Africa, with 2–4 mobile networks per country. Check Africa's Talking's developer documentation for the current network-level list, as telco rebrands (Yas Tanzania, Telecel Ghana) change availability.

What is the best USSD provider in Africa?

There is no single best provider - it depends on your model. Africa's Talking is the strongest developer API across nine countries; HelloDuty is the leading managed no-code option when you want shortcode procurement, menu building, hosting, and CRM bundled; Infobip suits enterprise deployments in South Africa and Nigeria; local aggregators like Hubtel (Ghana) or Advanta (Kenya) suit single-market launches.

How much does a USSD shortcode cost?

In Kenya, shared codes run roughly KES 15,000–40,000 per month and dedicated 4-digit codes roughly KES 80,000–150,000 per month per network, plus per-session fees of about KES 0.25–0.60. Nigeria and Ghana follow the same structure - setup fee, recurring rental, per-session charges - at locally negotiated rates.

How long does it take to get a USSD code live?

A shared code on a managed platform can be live in 24–48 hours. A dedicated code takes 2–4 weeks through a provider that manages regulator and MNO applications, or 6–12 weeks if you negotiate directly with the regulator and each network.

Do I need developers to launch a USSD service?

Not with a managed platform. HelloDuty's visual menu builder lets non-technical teams design, test, and edit USSD menus. With an API aggregator like Africa's Talking or Infobip, you need engineers to build the menu application, host the callback server, and manage session state.

Which USSD provider is best for developers?

Africa's Talking is the most established developer API, with a sandbox and pay-as-you-go billing across nine countries. For USSD APIs, Africa's Talking is the default developer choice. If your build also needs programmable voice (calls, IVR, Kenyan numbers), the makers of HelloDuty offer SautiKit, a voice API with per-second KES billing (sautikit.com); note SautiKit is voice infrastructure, not a USSD gateway. If you would rather not write code at all, a managed platform like HelloDuty handles menus, hosting, and CRM for you.

Can I migrate an existing USSD service from Africa's Talking to HelloDuty?

Yes. HelloDuty replicates your menu structure in its visual builder, handles shortcode porting where the MNO permits it, and runs a parallel cutover so traffic moves without downtime. Most migrations complete in 2–3 weeks. Start on the migration page.

Is USSD still relevant in 2026?

Yes. Sub-Saharan Africa transacted $1.4 trillion in mobile money in 2025 (GSMA), much of it through USSD menus. It remains the most inclusive digital channel on the continent for feature-phone and low-data users.


Ready to launch or migrate a USSD service? Explore HelloDuty USSD to see the no-code menu builder and CRM integration, or talk to the USSD team about moving from Africa's Talking - most services go live or migrate within weeks, not months.



Last updated
July 3, 2026
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