Bulk SMS and WhatsApp marketing tools in Kenya.

What is bulk SMS?

Unlike normal SMSs, bulk SMS enables a business to send mass sms's to all your customers instantly. With proper tools, a business can segment its customers and send appropriate messages, then measure conversion to determine messages that work.

Messaging is still one of the most popular means of communication in Kenya. Over 98% of mobile phone owners in Kenya rely on SMS messages, whether marketing or transactional. More Kenyan businesses are now adding messaging as a part of their business processes. Banks, for example, will send an SMS OTP to reduce fraud, while other businesses like Pizza joints can use SMS for marketing or announcing special offers.

Selecting a Bulk SMS provider in Kenya.

Not all bulk SMS providers in Kenya are made equal. Factors to consider while choosing a bulk SMS provider are:

1. Pricing: A fair price for bulk SMS starts at 0.6sh and can go as low as 0.1 depending on the volumes.

2. Speed: A good SMS provider should be able to send 1,000 messages per second.

3. Segmentation: To avoid SPAM messages, businesses should segment their customers and only send appropriate SMS's. A good bulk SMS provider has the ability to segment customers.

How to get started.

To get started sending bulk SMS in Kenya, Sign up for free.

WhatsApp Marketing Messages in Kenya.

WhatsApp adds more advantages to messaging. With WhatsApp, a business can build an FAQ or social commerce bot that helps customers interact with the business services 24/7.

WhatsApp's rich media capability allows businesses to send an image, audio or a video enriched message. With WhatsApp, banks and insurance companies can now ask customers to submit image copies of their documents for KYC or as evidence for a claim.