Tips on how to improve conversion rate on your website

A website conversion occurs when a visitor makes the desired action on your website. These actions could either be by purchasing or subscribing.

Sometimes having an e-commerce website is all about understanding your customer's needs. Know what's driving them to your page, and what would you do differently to keep them more and more interested rather than focusing on the results only.

In this article, we discuss deeper on;

  • Why measure conversion rate?
  • Importance of website conversion rate optimization
  • What's a reasonable conversion rate?
  • How to calculate the conversion rate
  • How to improve your website conversion rate
  • Conclusion

Why measure conversion rate?

Marketers measure the number of conversions on their websites to see the amount of visitors that are interacting with them. This will help to figure out the customers you are dealing with and at the same time, monitor their user experience while on your website. The better their experience on your site, the more likely you are going to earn more conversion rate numbers and increase your revenue gains.

Importance of website conversion rate optimization

Conversion rate can easily benefit your website in so many ways and here’s how;

  1. With a good conversion rate optimization, you can easily convert a visitor into a customer just with what you are offering on your website. 
  2. With an efficient CRO audit, you can track your customer's experience on your website and see which areas need improvement. 
  3. An increase in conversions means that you will be able to earn more from your website and at the same time, increase your website traffic.
  4. Optimizing your website conversion rate will lead you to the top of the sales funnel. This can only be determined based on customers' experience from beginning their search journey to purchasing. You can retain and attract new customers daily with good reviews and testimonies.

What's a reasonable conversion rate?

Most marketers are always curious to know what a good website conversion rate means, but the answer will always be, It depends on what you have on your website. It can be a variety of numbers, but any improvement you see on your website that's a good sign.

Conversion rates sometimes vary depending on job industries, and you don't have to worry about the rates that cause some industries to perform better than others. Check to confirm where your business belongs, then see how it performs should you want to improve on it.

Most of the time, you will find a good conversion percentage ranging from 2% to 5%, respectively. Here are some tips that can help you optimize your conversion number as follows down below;

  1. Introduce pop up forms on your websites
  2. Include Calls To Action (CTAs)
  3. Add needed tabs and get rid of unnecessary ones
  4. Create a live chat feature for your customers

How to calculate the conversion rate

Calculating a conversion rate is relatively easy. You can figure it out by dividing the number of conversions by your visitor's total number multiplied by a hundred. 

I.e., if you had a sale of 100 on your website and had 1000 visitors in a month, for a conversion percentage, you will take 100 divided by 1000 multiplied by 100= 10%

How to improve your website conversion rate

Sometimes, to improve your website, we need to take steps that will bring us more good than harm, whether through fixing unresolved issues or including CTAs that will get us positive results. As an entrepreneur, you have to try out everything possible.

Let's look at how you can improve them down below;

  1. Websites speed

This is an essential factor to be considered while on a website. Most customers will turn down a website once they realize the speed is slower than hoped. If a website takes too long to load, they will back down and go for a different website instead. Ensure you have incorporated speed tools that will increase your website performance.

  1. A/B testing

Also known as split or bucket testing is used to help calculate promotional campaigns on websites. The testing is done by comparing two versions of a website, such as a popup, against a different pop up to determine which one converts faster. 

Marketers use these tests to determine which works best for their website. You can use the A/B testing tool to send visitors to each test version you are trying out. Put the original pop up as the "control" and the new pop up as the" variation" to see which one leads to more purchases. You should remember that if the tests are done poorly, they will affect your performance.

  1. Customer service

For an effective website, you must ensure that all communication channels are involved. If your customers wish to communicate with you, ensure you have added relevant contact information they can reach you on. Consider putting communication channels such as WhatsApp, or a simple email address through which they can communicate. You can also consider setting up a  customer service software that will be useful for your business. 

Also, ensure that you answer them all the time and do not keep them waiting for a long time until they lose interest. Set these communications channels to operate 24 hours, given that not all your customers are from the same area as you, and some are from outside your region.

  1. Set surveys

You need to know what makes customers interested in your website and what the interests are all about. Get their insights from their point of view, whether they feel something needs to be changed or whatnot. All this can be confirmed through on-sight for visitors and post-purchase surveys for customers who have bought your products, and you will get your feedback if they are interested in answering these questions.

  1. Optimize website for mobile users

Start by confirming your website, and ask yourself if it is mobile-friendly or how you have set it. Most people perform their searches using their mobile phones, and google has considered this an essential factor for websites. You can check to confirm if your website is mobile-friendly using the google mobile testing tool.


Increasing your website conversion rate is the most important thing you can do for your website. You can root out whatever is pulling your website down and track how your customers interact with your site. Ensure to keep winning customers and making more sales, as this is what you need as an entrepreneur.

Last updated
April 18, 2023
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