7 Best Practices for Bulk SMS Campaigns

Bulk SMS marketing is the use of text messages to promote a business's products and services to potential customers.

Businesses have managed to create great relationships with their customers worldwide through messaging. The whole process has been simplified with the introduction of bulk SMS service. From promotions to campaigns, companies have managed to send important messages to reach their potential customers easily. 

Not only does the bulk SMS support texts, but it also supports other features, such as photos for customers to view and promote businesses' products and services. 

What makes all these messages sending even easier for businesses? Integrating CRM systems with bulk SMS services has made sending messages through automation easier.

This article discusses the best bulk SMS practices you need to involve your businesses with and more. Let's get into our 5 minutes read as follows;

What Is Bulk SMS Marketing?

Bulk SMS marketing is the use of text messages to promote a business's products and services to potential customers. From discounts to offers, among other notifications, business messages have been able to reach customers at a given time. 

Why you should use bulk SMS Marketing Campaigns

Businesses have much more to benefit from bulk SMS services than they can imagine. But what are these benefits that are worth every business trying out? Let's find out right below as follows;

  1. Cost-effective

If you are looking for the easiest and cheapest way to send messages to your customers, then bulk SMS would be the best. Due to its ability to send large sums of messages to potential and regular customers, using it for business purposes would be ideal.

  1. Reach wider audience

Through bulk SMS services, your messages will be able to reach a wider audience as intended. This is a perfect method for businesses to get their products and services to reach more customers widely and quickly.

  1. Easy to set up

Setting up a bulk SMS campaign is quick and easy for businesses to do. With the correct list of contacts and creating messages, it would be easy to send them. You can also include CRM integration to enable these messages to automate workflow.

  1. Instant delivery

Messages sent through bulk SMS are almost instant, and their click-through rate is high, which can be considered a reliable tool for sending messages by businesses to reach their customers. If you are in business sending sensitive messages such as order confirmation, you will be assured your texts will get to customers quickly.

  1. Highly targeted

Through bulk SMS, you can send messages to targeted customers if you want to send important texts to them. This is because you can segment your contacts based on their interests, demographics, and more information found on them.

Tips to Improve Your bulk SMS Marketing Campaigns

You can improve the types of bulk SMS you send to customers in many ways to make them always eager to open them. Let's find out some of the ways you can achieve that as follows;

  1. Personalize messages

Ensure the messages you send to each recipient on your contact list are personalized with the customer's name or contain any information about them. Through personalization, customers will feel more valued and appreciated.

  1. Write concise messages

Always ensure to keep your messages short and straight to the point. This will save your customers time and give them a clearer understanding of your message. Keeping them long will make them uninterested in reading.

  1. Segment your audience

Segmenting your SMS subscribers will help you send them relevant messages they would be highly interested in. You can do that by sectioning them according to their ages, preferences, and more to give them what they can easily relate to.

  1. Use automation

Make your work easy by including automation in your working processes. This will enable you to schedule the right time to send messages and also save you the time required to deliver them.

  1. Include a Call to Action

Consider including a CTA in the SMS that you are sending your customers. This will help them take action on the received texts. It could be that you want them to buy now or even having a countdown for your products, and letting them be notified will be the best option.

7 SMS Marketing Best Practices

You are in luck if you are searching for ideas on the best bulk SMS practices. With us are some of the practices you can check out and use in your marketing strategies as follows;

  1. Use relevant and accurate content

Ensure the messages you send your customers are relevant and accurate. You can avoid relying on one constant promotional content over and over again, as it may come off as spammy to your customers.

  1. Personalize your messages

Give your customers an experience they would feel comfortable and valued by personalizing your messages sent to them. You can include received customers' data in your messages to avoid being too general.

  1. Consider timing

You can observe the number of times you send your customers messages. This will be made possible if you schedule on the days you want them sent to avoid being bothersome to customers on the receiving end.

  1. Monitor performance

Track all the bulk SMS messages you send your customers to see the rate at which they are being opened and more. This will help you work on areas that need improvement and execute new changes more accurately and effectively.

  1. Offer the opportunity to unsubscribe 

Consider including marketing automation tools that will help potential customers unsubscribe to your SMS once they feel they no longer need them. This will allow customers to freely choose not to receive your messages the same way they chose to subscribe to them.

  1. Request feedback

Follow up with your customers to know their feedback based on the messages you've sent them. This will help you improve your campaigns to give more targeted content to them.

  1. Adhere to the laws

Ensure you have religiously followed the rules and laws of bulk SMS services. This will help your messages not to be marked as spam and ensure that your customers are fairly treated.

Great examples of bulk SMS marketing

Are you worried about how you can master the art of sending bulk SMS to your customers? Worry not cause with us are some of the most outstanding examples you can use for your marketing strategy;

  1. Welcome SMS message

These are messages sent to potential customers whenever they show interest in a business. They are used to give an excellent first impression to them. Here is an example;

  1. Appointment Reminders SMS

Use bulk SMS to remind customers of upcoming appointments and events. Consider customizing these messages in advance to avoid confusion and the risk of no customers attending events.

  1. Promotional offers SMS

These are offer messages sent to customers alerting them of discounts and other offers they have. Through these messages, businesses can drive sales and increase their customer loyalty.

  1. Transactional SMS

Use bulk SMS to send customers transactional notification messages such as order confirmation. Through these messages, businesses can build a relationship with their customers built on trust.


Your company's bulk SMS services will remain in different statuses occasionally, as change is inevitable. With the current change in the marketing world, businesses should always be ready to adjust. Always choose to use Bulk SMS services as they are the cheapest and most effective ways to market your business to potential customers from all over.

Related: How to use bulk SMS to reach your target audience

Last updated
October 3, 2023
Single Inbox

Are you ready to get started? Sign up here for a demo of the HelloDuty CRM and customer engagement automation software now.

Pesalink - BlackSistema Bio - BlackTatu City - BlackStartimes - Black
Sunculture Logo

It works for our customer SunCulture. We help agents sell solar in rural Kenya. It takes a few hours, not months, to design and build new ideas.

Relationships that matter.

Plan, engage, and analyse with ease. Transform your customer relationship with an all-in-one platform.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.