Customer Relationship Management (CRM) — Africa

Lead magnets-how to create them for order generation

Lead magnets are marketing techniques such as free trials and subscriptions that marketers use to generate leads.

If you are in a rush to drive traffic to your website and have converting leads that will boost your sales, then a lead magnet should be your plan A. An effective lead magnet plan will bring you more benefits than your company needs if planned well. Great lead magnet content will win you more leads and can be easily noticed if strategically targeted to the right audience.

In this article, we introduce you to lead magnets, how they work, and how you can create them. Let's get in through as follows;

What is a lead magnet?

Lead magnets are marketing techniques that marketers use to generate leads. They use different tactics, such as offering free samples, trials, and subscriptions on their products to attract leads to their sales funnel. The marketers put in lots of effort and attempt to convert these leads into loyal buying customers

Lead magnets explained

I guess you are wondering how lead magnet happens, right? So, this is how we can put it in a simple form. Marketers create lead magnet campaigns to fetch their platform leads by posting offers or discounts on their products. 

Mostly they would design eye-catching content to attract leads to view their website. This will drive prospects on their website since they would be interested and want to try it out. But to do that, they would be required to sign up their email addresses for free trials and offers to get them. This would result in their details being added in a company's system.

Types of lead magnets 

When it comes to lead magnets, there are many examples that will guide you right into your targeted leads, and with us are just but a few you can look into for lead generation as follows;

  1. Ebooks

Begin by creating relatable content in a pack on your electronic book that visitors to your website will read, relate and refer to. You will be giving them ideas on what they are searching for in your content which will attract them to want to read them more. If you have no idea of how to come up with one, you can search for ideas online on how to write an ebook that focuses explicitly on leads since that's what you will be going for.

  1. Whitepaper

If you want to hold and solve broad topics for your customer's understanding while giving them solutions, then a white paper will help. You will find that most of the leads you are receiving don't know much about your products, and through these documents, they can understand deeply while they are still in their purchase journey. Make them downloadable for your customers so that they can comprehend them at their own convenient time.

  1. Webinars

Host a live webinar, record and upload it on your site for your customers and leads visiting for views. This will allow them to get an expounded knowledge of the products and services you are offering them. Ensure that you have touched on every detail needed in that familiarization webinar and have them on your website for leads visiting to view and gain a better understanding.

  1. Checklist

If you have blog posts on your websites, coming up with a checklist would be a great idea. The main aim of the checklist is to simplify the customer's work by breaking hard to understand content into short and knowledgeable facts. With a checklist, you will be able to know the kind of leads who are interested in your content and can be converted into customers. 

  1. Training videos

Offering videos that create awareness of your products and services will help you get more visitors interested. This will push them into your leads funnel, which will be great for you since they know what you have to offer.

How to create lead magnets for order generation

As a marketer, the effort you put in to get your leads can easily be recognized if you did a job well done. Having a lead magnet strategy to get the right leads on your platform isn't a one day job but an everyday type of job. With us are some of the ways you can use to create lead magnets as follows;

  1. Identify your target audience

Knowing who your content is supposed to target would be a brilliant idea for you. Do your research to understand what your potential customers may miss out on and how you can bring these products to their lives. You should be able to come up with a buyer persona that will guide you through this journey. If you don't have a buyer persona, you can organize and come up with one that will be focused on your goal.

  1. Use audience feedback

After identifying your target-based audience with their pain points, you can develop ideas and products to deliver to these newly acquired leads. You aim to create what they truly need and outdo the competitors; this will convince them to buy customers.

  1. Create outstanding titles

The next step you need to do is to create an out of this world lead magnet template that would bring leads to your website. After creating, name your lead magnet and ensure they are outstanding and worth attracting visitors' attention. I.e., "five tricks to make your business stand out."

  1. Look for lead magnet ideas

It would only make sense for you to choose a lead magnet that best suits your customers' wants. Always remember that you will be doing this for them to exchange their emails and buy your products. Some of the examples of lead magnet ideas you can check out includes the following;

  • Product Sampling
  • Ebooks
  • Discounts
  • Free trials
  • Video training

The list is endless, but we have mentioned a few. You can check them out from our examples above you can reference.

  1. Update content

Lastly, you can set days you would want to refresh or update your lead magnet based on the type you picked. This decision should be made if you feel entirely the need to do it.

How to promote your lead magnet

After creating a lead magnet, every entrepreneur needs to promote their business, and for that to happen, they have to go through various channels to fetch leads. But first, how do you get them? The following are guides on how you can promote your lead magnet for an interested crowd as follows;

  1. Leverage social media

Social media is the number one go-to place for businesses if you are looking to find leads. Ensure the type of content you are putting on the media is compelling enough for the lead magnet. 

  1. Reach out to influencers

Searching and creating partnerships with influencers to help you promote your lead magnet would be a great idea. Let known influencers help you deliver the best results that will reach a greater audience.

  1. Run Ads

You can promote your lead magnets by running lead magnet Facebook ADs, among many other social media spaces, for your content to reach out to many people. You should also ensure that your lead magnets are downloadable just in case, interested leads want to know more about you.

  1. Create a landing page specifically for lead magnets

You can create your lead magnet website specifically for your users. Through these landing pages, ensure that you have added links to them so users can easily allocate them.


Building an email list that will generate leads can sometimes be challenging. Still, the availability of having your visitors sign up in exchange for your offers can bring your more leads than you can ever imagine. Improve your website through the highest converting lead magnet strategy that works.

Last updated
June 12, 2024
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