Customer Relationship Management (CRM) — Africa

10 Proven strategies to generate leads and increase orders

Lead generation is the process of acquiring potential customers to promote sales of products and services for businesses.

What is lead generation?

Lead generation is the process of acquiring potential customers to promote sales of products and services for businesses. Most companies consider this process vital since it results in them gaining and converting prospective customers into loyal ones. As a company, you should focus on getting more sales through your customers and leads by following the KPIs set to achieve these goals.

Even though the process of finding and convincing leads into your sales funnel can be daunting, it's in every entrepreneur's mind to see their products sell. If you are a business owner and wondering how you can go about generating new leads at the same time increasing your sales orders, sit tight and read these mind blowing ideas you need to know about as follows;

  • What is lead generation?
  • 10 Proven strategies to generate leads and increase orders
  • Conclusion

Proven strategies to generate leads and increase orders

Not having customers to sell your products to is a common headache for every entrepreneurs. You need to be creative and active with your marketing plans to increase your sales and attract leads into making orders. Increasing the lead generation process can upgrade your sales process, leading to reasonable gains for your business. Lead generation strategies are an excellent factor to consider and with us are

some of the ways in which you can increase leads are as follows;

  1. Be passionate

Like any other career, you must be passionate about your job, and it must come straight from the heart and mind. If you are a business-oriented person doing what you love, then putting effort into connecting with leads will not be as hard as you may imagine.

  1. Host webinars

As a business brand, you should be open to the idea of hosting webinars to share and give insights to customers. You can begin by sending emails for the webinar for interested parties to attend and see what you have for them.

  1. Work on your landing pages

Keep in mind what a landing page can do for you in terms of lead generation. Leads will use the kind of information you have put there to determine whether they will continue with you or stay out of your business. Ensure that the CTAs you put in and any additional descriptions are as clear as possible and straight forwarded.

  1. Apply A/B testing

Testing which variant works well for your business is necessary, and A/B testing is the way to determine which variable performs better on leads. Although it may be a stressful task, it's worth trying since you will know what works for your business website and whatnot to get rid of. You will be able to know which posts or CTA's people interact with compared to the others and use the one with the most engagement.

  1. Utilize SEO

Search engine optimization (SEO) is essential when it comes to increasing lead generation. Ensure your content is well put and observes the SEOs guidelines for it to appear on the top ranking search pages. Make your content in such a way that it answers people's FAQs and gives them knowledgeable feedback. You can also make use of links by linking to high-ranking pages.

  1. Nurture new contacts with email marketing

Email marketing is one of the most effective tactics to capture leads. This can be achieved through regular offers you might put on your website, and for them to access these offers, they might be required to take certain actions, such as signing up with their email address. 

Through the signup, you, as a marketer, will receive their emails together with their names and come up with an email list. You will be able to send them email content concerning your products and wait for their response if they are interested.

  1. Use live chats

Through having a live chat with a visitor on the website, you will be able to know what type of help they need before they make a purchase. You can engage them by setting up a chatbot that will be used to connect leads from their inquiring journey to purchase. 

You will also answer their questions immediately and follow up on their concerns in case there's any information they need to know about. You can also create workflow automation that will automatically ease your work whenever you get new leads on your website.

  1. Pay attention to customer reviews

Customer reviews act as an important part of acquiring leads and increasing sales orders. If the reviews are good, it means leads will be able to reach out and want to trust you for your products and services. Ensure that you pay attention to the reviews and take care of areas that need rectification to avoid poor website review ratings.

  1. Referral programs

Your ultimate customers have the ability to bring you back more leads based on how you treat them and what they are receiving from you. Ensure what you give them is good quality and at an excellent price. Through them, they will be able to bring you their friends and friends of friends, and you will be able to make a massive sale out of it.

 See to it that all your customers have a good experience with your services and adjust where they feel dissatisfied. You can introduce discounts and promotions to those bringing leads to appreciate their effort.

  1. Have good content

High-ranking content will attract leads to you, and they will undoubtedly want to make their orders with you. Ensure what you are offering is targeting the right audience. You can position your content in such a way that it's meant to answer and help people looking for answers, this way, you will be among the top ranking pages on google.


As you can see from above, generating leads is what will get your company to have an increase in sales and orders. Getting to a point where you successfully pull leads to top sales funnels is an incredible task. Sometimes it's not all about the traffic but the effort you put in to win this traffic. Be tactical with these proven strategies and observe more revenue in return. Good luck!

Last updated
June 12, 2024
Single Inbox

Are you ready to get started? Sign up here for a demo of the HelloDuty CRM and customer engagement automation software now.

Pesalink - BlackSistema Bio - BlackTatu City - BlackStartimes - Black
Sunculture Logo

It works for our customer SunCulture. We help agents sell solar in rural Kenya. It takes a few hours, not months, to design and build new ideas.

Relationships that matter.

Plan, engage, and analyse with ease. Transform your customer relationship with an all-in-one platform.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.