Customer Relationship Management (CRM) — Africa
Why Businesses in Kenya are Moving from Spreadsheets to CRM
While spreadsheets have been a staple for many small businesses in Kenya, the rise of CRM software offers a more efficient and secure way to manage customer relationships. CRMs provide enhanced accessibility, real-time updates, increased security, and more. By transitioning to a CRM, businesses in Kenya can streamline operations, reduce manual work, and enhance customer satisfaction.