Business Tips & Tools — Africa

How To Measure Brand Awareness

Brand awareness is the extent to which your customers are familiar with your products and services.

What's the first thing that crosses your mind when asked about your favorite food or clothing store you can swear by? Is it KFC or Mr. Price that will be a sure bet for people who know you to identify these brands as your favorite quickly? If so, you must be well aware of the brands mentioned above that you can't generalize but get specific with mentioning them by their names. 

This is what brand awareness is all about, but first, let's learn more about it and get to know how it can benefit you as an entrepreneur. Do you know how to measure it? Let's find out in our article below for better knowledge;

What is brand awareness?

Brand awareness is the extent to which your customers are familiar with your products and services. They have confidence and can easily recall your offering without stuttering. This awareness could be created locally and digitally to get a wide range of people to know more about your company's products. 

To create brand awareness, you must incorporate digital marketing strategies such as search engine optimization (SEO) that will get consumers to see and know about your brand. This will lead you to generate more leads which will be great for your business.

Importance of brand awareness

Brand awareness gives businesses public face recognition that consumers can easily familiarize and relate to very well. No one wants to buy from a brand that they have little to no information about them, and these are the reasons why you should create awareness for your products and services;

  1. Improved customer loyalty

By creating awareness of your brand, chances are that you will increase the rate at which your regular customers buy your products since you will have built trust and loyalty with them. This will lead you to have an increase in sales and production.

  1. Increased market share

By being aware of the products and services you offer them, consumers might develop more loyalty towards your brand, making them purchase more of your products. Through all these purchases made, there will be an increase in the market share observed.

  1. Increased credibility

Through the power of brand awareness, your customers will develop a sense of trust in your products and services, which will increase credibility. All these will be because you, as an entrepreneur, will have promised and delivered to them, leading to earning their trust in the process.

  1. Increased brand equity

If customers know your brand and have had good experiences relating to you, it will likely lead to positive brand equity and more consumers to you. Through these steps, you will have an increase in revenue and achieve customer retention.

How to build brand awareness

Every marketer looking to create awareness and familiarize their brands to people as part of their strategies needs an excellent grasp of brand awareness campaign tricks in their game. With us are some of the ways you can go about creating awareness for your brand as follows;

  1. Leverage social media platforms

As observed, social media trick has been the game changer for most businesses looking to find and create awareness of their products and services. If you want to increase your engagement, social media platforms such as Facebook and TikTok, among other platforms, are the way to go. Ensure that you use these sites well if you want to get people to your brand awareness funnel.

  1. Invest in paid advertisements

Paid advertisements get your content pushed for more views and reach. Investing in the Ads would be a great idea if you want to get people to know about the services and products you offer them as a brand. You can run your Ads on platforms such as Instagram, Facebook, and the likes for well-pushed content targeting specific demographics that fit your offering.

  1. Networking

The power of networking with other brands and influencers in the same industry as you are a great way of creating awareness for your brand. It would be best to consider including it as part of your brand awareness marketing strategy, as this will lead you to interact and get your brand seen amongst people from different regions.

  1. Run contests and giveaways

Be smart with your plans always, run contests and giveaways, and see the number of people turning up for what you have on offer. This will create a good engagement among people, and through them, their words about your brand will be able to spread first, increasing your visibility.

  1.  Give your brand a voice

Be creative while working for a successful brand awareness outcome, and find compelling words to attract people toward your brand. Ensure that whatever you do, let it come out in the most unique and simple way possible for people to relate to and understand easily.

How to measure brand awareness

In order to know how your business is performing, you should always consider measuring it. Through tracking and analysis, you will be able to figure out what is working and what is not. Here are some of the ways in which you can measure your brand awareness for a successful business run as follows;

  1. Brand equity surveys

You will know how consumers view your brand by constantly conducting a brand equity survey. By carrying out these surveys, you will be fully aware of how you perform as a brand and how consumers feel about you. You can conduct these surveys through social media platforms, emails, or even by calling customers and asking them about your brand. 

  1. Social media monitoring

For a better brand awareness measure, keeping track of all your social media accounts and engagements is always wise. Find details no matter how little they might be, and take a record of them for future use and reference. 

Get to know the number of people you gain after launching new products or even campaigns, among other factors that may prove helpful to your brand. You can also do a follow-up to know what people are talking about your brand, gain this information, and use it to better your brand.

  1. Search engine optimization (SEO)

Another thing to do is make use of search engine optimization for insights. Get to know how your website is performing and how many people are searching for your products and service online, among other things people look for in your brand.

  1. Online Ads

Placing Ads online will help promote your products and services in a better space. You can also use it to measure your brand awareness by keeping track of the number of clicks you are getting and impressions daily. You can use tools such as google analytics to measure website visits.

  1. Brand tracking studies

Take some time off to study your brand and learn how many people are familiar with your products and services. This will enable you to measure and know more about your brand accurately. 


Creating a brand awareness campaign for your business would be the best idea since it enables your content to reach many people out there. There are many ways you can create awareness, including online Ads, campaigns, and commercials, among many other ways that you can think of when it comes to these awarenesses. 

You can use many tools to get your content to reach out to many people for leads and increased sales, and putting them in use will lead your business to grow, which should be one of your brand awareness goals.

Last updated
June 12, 2024
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