Swot analysis-definition, importance, how to perform it

SWOT is a strategic technique that tells businesses of their strengths, weaknesses, opportunities, and threats.

Do you remember when was last you evaluated your business? If so, then you must be aware of the SWOT analysis theory. But first, what does it mean, and of what importance is it to businesses? 

 Let's find out in our article down below that clearly focuses on its importance from a business perspective and how you can conduct one for your company as stated down below;

  • What is SWOT analysis?
  • Why is SWOT analysis important to businesses?
  • When should you conduct a SWOT analysis?
  • How to perform SWOT analysis
  • Components of SWOT analysis
  • Conclusion

What is SWOT analysis?

SWOT is an acronym that stands for Strength, Weakness, Opportunities, and Threats. It is a strategic technique that tells businesses of their strengths, weaknesses, opportunities, and threats. The SWOT analysis process is an important step that businesses should always consider since it may impact a business both negatively or positively depending on where it lies.

By conducting a SWOT analysis, businesses can define what they can and can't do and use the data to make strategic decisions to sort themselves out. The analysis is a vital part of every business that should be considered to minimize losses and meet its objective goals.

Why is SWOT analysis important to businesses?

As seen above, the SWOT analysis process helps businesses in many ways with internal and external factors that need to be kept an eye on in order to develop sane plans. With us are some of the reasons why its important to businesses as follows;

  1. Swot analysis offers businesses clues on threats that must be dealt with effectively and opportunities from which they can benefit. Through the insights received, businesses can be able to develop tactical strategies that will lead them to improve on areas and mitigate risks of potential threats.
  2. By conducting an analysis, the business is at an advantage in developing strategy and goals that mainly focuses on winning and achieving their ultimate goals. 
  3. Through the SWOT analysis, businesses are at an advantage in enhancing their performances since they know each process they undergo. By knowing their strength and weaknesses, a company can set goals to strengthen areas of weakness and create improvement instead.
  4. Departments have a chance to sit down and discuss steps and plans for decisions to be made. This is because they have a better understanding of their company, which will lead them to make rational decisions for the better of the company.
  5. Through swot analysis, businesses can know factors that affect them internally and externally both positively and negatively. Through this knowledge, they would develop measures that would lead to positive outcomes.

When should you conduct a SWOT analysis?

How often you should conduct a SWOT analysis depends on you as a company. But always consider doing it before making any changes on a business platform since it will guide you on what needs to be changed and whatnot. You should always be ready to share your ideas with the rest of the team in order to agree on solutions that will lead your business to its growth more often.

How to perform SWOT analysis

Before conducting a SWOT analysis, you must follow the steps leading you to great results. Here are some of the ways in which you can conduct your analysis as follows;

  1. Determine your objectives

First, before conducting your analysis, get to know which one you want to focus on. Is it for strength, weakness, threats, or opportunities? Get them in your plan and concentrate on each specifically at a time. Once you have settled on one, you can then proceed with them accordingly.

  1. Gather resources

It is important that you collect all relevant data that will help you while performing your analysis. This will give you a clear picture of what you will be dealing with and help you find ways to deal with them. Whether it will take you to collect data from each department or individuals in your company, ensure that you are thorough with the collection for a better analysis.

  1. Collect and analyze results

You can give tasks to each team member to look into different aspects of the SWOT analysis and get their own findings for what's affecting the company. Once they are done with these procedures, go ahead and combine them together so that you can review them together at once.

  1. Take action

Once you have identified and analyzed your results findings, it will be time for you to take action, whether through developing strategies or executing the ones set, as long as it focuses on bettering the company. Address the point of strengths, weaknesses, opportunities, and threats you will have found, reported, and discussed.

Components of SWOT analysis

SWOT analysis

SWOT analysis consists of four elements that every business should always consider looking into. Let's look at what each element focuses on as follows down below;


Strength can be used to state how a company stands out from others through what it offers the market and its consumers. These could be observed based on many factors, such as a company's ability to retain customers and make them loyal to their businesses. It mainly focuses on areas a company does well in to tell them separate from competitors.


Weakness is used to describe the company's shortcomings, and this is based on what they need and what it can't execute to meet its ultimate goals. Mostly, you will find companies' weaknesses as part of their internal factors, and coming up with solutions on how to beat them will lead to great success.


These are one of the external factors that a company can benefit from. The opportunities offered should assist a company in keeping up with trends while improving themselves, be it for now or future purposes. As a company, you should always be on the lookout for new opportunities that will align with what your business does best for a better strategic plan.


These are obstacles that drain the company, negatively impacting them. Primarily, threats are associated with external factors affecting a company and can lead to businesses not achieving their goals since they are at a high risk of losing. Many factors, such as technological and market changes, could lead to these threats.


SWOT analysis is what every business needs for them to experience growth and satisfaction. By conducting an analysis, you will be able to know what needs to be done for your company to emerge at the top and meet its needs for achievements. 

Last updated
April 18, 2023
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