Messaging Channels — Africa

How to create SMS marketing strategies for beginners

Short message service (SMS) marketing is a type of mobile marketing in which businesses communicate with their customers.

As a beginner in business, crafting SMS marketing strategies can seem quite a daunting task to do, when in the real sense, it should not be as hard. The worries of figuring out where to start can be overwhelming for new or small businesses hoping to get in the game and pick up on the current market. 

Think about how easy it is to increase your business growth through SMS marketing by being creative in your writing! We are here to help you get started with the essential steps you need to know to reach your ultimate business marketing goal.

In this blog post, we take you through how you can create SMS marketing strategies for beginners that will help you boost your confidence to start making waves with your SMS programs. Let's get right into it:

What is SMS marketing?

Short message service (SMS) marketing is a type of mobile marketing in which businesses communicate with their customers. It's mainly used to inform customers what a business is promoting, among other important information. These promotional messages may be accompanied by special discounts and offers so that customers can take action on them.

Tips on how to create a marketing strategy for SMS

Crafting an SMS strategy can sometimes be challenging, but it takes determination and effort to create one that stands out. With us are some tips on how you can use to develop successful SMS marketing strategies:

1. Establish your objectives

To create an effective SMS marketing strategy as an entrepreneur, you must have clear objectives you want to achieve in the long run. Ensure you have established specific objectives that you can focus on with a clear timeline and budget for each goal.

2. Evaluate your target market.

Once you have established your objectives, ensure to go ahead with them to evaluate the market you are targeting. Targeting specific audiences by considering facts such as demographics and interests, among other factors, to tailor the right SMS to them.

3. Identify your messages

Identify the type of messages you want to send to your audience. Carry out enough research so that you don't send them irrelevant messages that they may consider marking as spam. Ensure the SMS you send them are concise, informative, and appealing to get them interested in taking action on them.

4. Choose communication channels

Based on the types of audience you will have, consider researching and know which social media sites are best for sending them these messages for marketing purposes. You can check out some of the best channels to convey messages, such as social media, emails, and other digital platforms to communicate on.

5. Draft a campaign plan.

Craft a campaign plan that will stand out and use it to outline the content of your messages. Through your campaign plan, you can develop the right content for your targeted market and the duration you want it up and running to get results.

6. Track progress

Monitor and track your SMS campaigns to see the progress it has. You can do this by following up on the provided analytics and customer feedback and tracking them. This will allow you to tweak some changes where need to and determine which system is performing best.

Ideas for optimizing SMS marketing strategies 

Are you looking for the best ideas to boost your SMS marketing campaign? If so, you have come to the right place! We have a list of innovative tips and tricks you can use to optimize your SMS marketing campaigns for a better outcome. Here are the ideas to get you started:

1. Personalize messages

Personalizing the messages you want to send to customers is key in SMS marketing. Ensure you use your customer's specific provided detail, as this will have them interest in opening your messages sent and even get them to engage you.

2. Use strategic timing

Scheduling the correct time to send customers messages is proper. This is because once you've timed and sent them messages at the right time, the chance of them getting read by customers will be high. You can also try sending the messages in intervals because it's best when you are trying to win over customers instead of annoying them with lots of messages simultaneously.

3. Include CTA's

It is always essential to include CTA's in your messages in order to get customers to take a specific action on them. This will make them more encouraged to open your texts sent and see what offers you have.

4. Use A/B testing

Leverage the A/B testing system to identify which SMS marketing options work well compared to the others. Through testing, you will be able to know which version to go with and get lots of engagements with.

5. Utilize Opt-In/Opt-Out options.

Give your customers the Opt-In or Out option so they can choose whether to go on receiving your SMS campaigns being sent to them or not. This will help give customers the power to make decisions and help you stay within reach.

6. Integrate with other platforms.

To get your SMS campaign to reach out to many people, consider integrating it with other social platforms, such as Facebook and Instagram, for your messages to be seen by the majority. 

Ways how to run SMS strategies

 SMS has become increasingly popular and the best when it comes to marketing since businesses can freely message and attend to their customer's needs as quickly as possible. Here are some of the ways tips on how you can effectively come up with SMS strategies that stand out:

1. Set goals

Before launching SMS strategies, you should always consider setting specific goals and objectives. This will help you stay focused on the main goal you want to achieve and increase customer engagement and website traffic.

2. Choose a service provider.

Once you have set your goals, consider selecting a suitable service provider to assist you with sending and managing SMS messages. Carry out a lot of research to find one that offers appropriate services according to your liking.

3. Build an effective messaging strategy.

Be sure to create a well-composed message that will have customers engaging with them. Consider customizing the messages and including the relevant keywords for customers.

4. Monitor performance

One thing that you should always be ready to do is monitor the performance of your SMSs and track them. You can achieve this by using analytics to determine response rates, engagements, and other metrics for each SMS message you send customers.

5. Refine and improve.

After assessing the performance of your messages, ensure to refine where need be and improve on them, as this will help perfect the content you are putting in the message for your customers.


SMS marketing is one of the most affordable tools of communication that can help you reach out to a larger targeted audience. If you are a beginner, start by defining your goals and objectives, creating your SMS strategies, and then proceeding to break them down for easy management. 

Last updated
June 12, 2024
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