Connecting with your customers means communicating with them on the channels they most prefer. Here’s an interesting stat: 35% of consumers are open to receiving promotional messages on mobile channels. This is a strong indicator for companies to consider using SMS for business communication.
Many companies are already leveraging SMS for business, especially during peak sales periods. However, there are numerous opportunities to engage customers throughout the year with SMS, beyond the usual peak times.
Let’s explore some ways to harness the power of SMS for year-round business communication.
SMS for business communication refers to using text messaging as a tool for companies to interact with customers, deliver important information, promote products or services, and enhance their overall communication strategies.
SMS for business communication in Kenya, are broadcasting messages via software applications rather than another individual. This method, known as application-to-person (A2P) SMS, opens up many possibilities for businesses.
For example, a hotel could send a customer a quick text to confirm their reservation, enhancing customer satisfaction. Similarly, a medical provider could send an SMS after an appointment to relay important information to the patient. Bulk texts are also valuable; a retailer could use SMS to inform many subscribers about a new product or offer a limited-time coupon.
Businesses can send more than just text in their communications. With Multimedia Message Service (MMS) messaging, they can also send audio files, graphics, images, videos, and other forms of multimedia.
Many customers prefer SMS communication, and beyond just keeping them happy, here are four additional benefits of using SMS for business:
1. Messages Get Read Instantly
SMS for business communication has a high open rate, with over 80% of consumers reading their text notifications within five minutes of receiving them. This immediacy is why SMS for business is perfect for one-day flash sales and urgent communications.
2. Wide Reach
Nearly everyone with a mobile phone can receive SMS messages. This capability means that SMS can reach a staggering 7.3 billion people worldwide, making it an unparalleled communication tool.
3. No Internet Required
SMS does not require an internet connection, as it travels on mobile network technology. This means every mobile device with a network connection supports SMS, allowing businesses to reach a wider audience.
4. Automation
Routine tasks like order confirmations, shipping notices, and password verifications can be automated through SMS. Automation simplifies operations and enhances customer service.
Here are seven ways to effectively use SMS for business communication in Kenya:
1. Marketing Campaigns
SMS marketing campaigns can include one-off messages with clear calls to action or a series of texts providing targeted offers to specific subscriber segments. Examples include announcing flash sales, introducing new products, and offering special deals to VIP members.
2. Verification
SMS verification involves sending a one-time password or code to confirm a user’s identity. This two-factor authentication (TFA) adds a layer of security, giving customers more assurance that their information is protected.
3. Customer Engagement
Personalized business text messaging enhances customer engagement. Sending personalized messages like birthday texts or special offers based on past purchases shows customers they are valued. This option has proven to be one of the reasons why SMS for business communication in Kenya is gaining popularity.
3. Opt-In Campaigns
SMS for lead generation through opt-in campaigns invites prospects to engage with your brand. Offering incentives to join your SMS list can lead to higher-quality leads and ongoing customer interaction.
4. Two-Way Messaging
Two-way communication via SMS allows customers to reply to messages and ask questions, providing a convenient and effective customer service option.
5. Transactional Notifications
Automated transactional SMS notifications can include shipping updates, purchase confirmations, appointment reminders, and payment receipts, providing immediate and convenient information to customers.
6. Omnichannel Strategy
Integrating SMS with other communication channels, like email and social media, maximizes the impact of your campaigns. This approach engages customers on multiple platforms, enhancing overall communication effectiveness.
Businesses can use three types of numbers for SMS communication:
To get started with SMS for business communication in Kenya, choose a text message service provider that meets key criteria like ease of integration, security, delivery performance, scalability, two-way messaging capabilities, sender ID availability, robust reporting and analytics, and global support.
Using SMS for business communication can set your company apart. To maximize success, incorporate SMS into an omnichannel approach to customer engagement, utilizing various communication channels for a comprehensive strategy.
Building a list is crucial for growing an audience for your SMS campaigns. Similar to email marketing, your business should start by obtaining consent from customers to send them messages. Offer them a way to opt-in to SMS through your website or allow them to text a keyword to join your list. Implementing a double opt-in process ensures you have a highly engaged audience interested in your messages.
Choosing a reliable SMS gateway provider is essential. Providers i.e. HelloDuty; renowned for being the best bulk SMS for business communication in Kenya service provider, offer platforms where you can create and send bulk SMS efficiently. Ensure the provider you select meets your business needs and has a robust API.
After selecting a suitable bulk SMS provider and setting up your account, choose a plan that fits your needs. Providers typically offer various options, including pay-as-you-go or subscription-based plans. Select the one that aligns with your budget and messaging volume requirements.
A shortcode is a 5-6 digit number used for sending marketing, lead generation, and promotional messages. Acquire a shortcode from your SMS service provider. Shortcodes are easier for recipients to remember and respond to, making them ideal for bulk SMS campaigns.
With a service provider in place and a pre-built list, focus on crafting messages tailored to your audience. Ensure each message is meaningful and provides value to keep subscribers engaged. Personalize messages where possible to enhance relevance and effectiveness.
Before sending, verify all parameters: ensure the shortcode is set as the sender, the subscribers are correctly listed as recipients, and the message content is accurately filled out. Once everything is checked, send your messages and monitor their performance to optimize future campaigns.
By following these steps, your business can effectively leverage a bulk SMS for business communication in Kenya gateway API to enhance customer engagement and stay competitive in the market.
In Kenya's competitive market, harnessing the power of SMS for business communication can be a game-changer. Whether it's marketing campaigns, transactional notifications, or customer engagement, SMS for business communication in Kenya is versatile, direct, and incredibly effective. Start leveraging SMS today to enhance customer satisfaction, boost engagement, and drive your business forward in Kenya.
Related; How bulk SMS can help your business grow in Nairobi, Kenya.
Last updated
June 12, 2024
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