How social commerce is shaping Kenyan businesses
Social commerce cuts down the time taken for a consumer to go through the entire buyer's journey by enabling them to see products on social platforms for their purchase.
Social commerce is the use of social media platforms such as Facebook , WhatsApp , Instagram etc. to sell and promote your products and services. In comparison to traditional commerce , one can research a potential brand , discover their products and make a purchase all within the confines of one platform. This is proving to be a reliable form of conducting business in Kenya .
It is estimated that approximately 8 out of 10 businesses will be using social commerce in the next three years .
They sound similar but in actuality social commerce and ecommerce are two different things .
Ecommerce is involved in the buying and selling of goods online which is a relatively good model however it has flaws. This is because 50% of digital traffic comes from mobile users who are more susceptible to abandoning cart in comparison to desktop users. Hence why the emergence of social commerce which was to help mitigate this challenge.
Facebook has a very advanced tool for social commerce known as Facebook shops. It is free to set up through a Facebook business profile from meta.
Facebook shops has made it easy for users to set up by providing them with the capability to upload their entire inventory via spreadsheets or if the ecommerce one is using such as shopify has partner platform feature then the business can sync their website to Facebook shops.
Facebook shops on mobile app updates products based on users preferences so as to promote organic traffic and enables users communicate with Kenyan businesses via messenger.
Facebook and Instagram are directly linked which means that in order for one to use the Instagram shopping feature one needs a business profile.
Instagram enables one to create product tags that make your items shoppable and discoverable .Through tagging products a Kenyan business is most likely to show up on the Instagram shopping tab.
Instagram has made it very simple for Kenyan creatives to showcase their products and services on the platform due to its emphasis on creativity.
There are over 175 million people who interact with WhatsApp on a daily while out of this number 97% of Kenyans are active WhatsApp users.
As WhatsApp keeps evolving so does its capabilities. In 2018 WhatsApp business made its way to the Kenyan demographic and has enabled businesses to get timely notifications, have better messaging formats, add to cart and report a business.
This has served business owners well enough for a time however recently the WhatsApp api feature was introduced to the market and is revolutionizing social commerce in Kenya. This is because it allows one to send bulk messages which include videos and images, give 24 hour customer services due to automation features, get customizable templates and integrate ones contacts. However this feature is still a limited resource and would take months to get a developer who can create a platform for you that enables you to use your API.
However HelloDuty provides you with an already developed tool that will help you use these additional features that are guaranteed to give your Kenyan business an edge over others in 2022.
Social commerce is proving to be one of the most reliable means of conducting online business in Kenya because ;
There are so many amazing things that social commerce can do for a business and it is time to jump on the bandwagon today and take your business digital.
Are you ready to get started? Sign up here for a demo of the HelloDuty CRM and customer engagement automation software now.
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