Business Tips & Tools — Africa

What is a pop up?

Pop ups are forms structured to appear on top of a web page when clicked on a website.

Pop ups are forms structured to appear on top of a web page when clicked on a website. Companies use some to showcase CTAs on their sites, while others are meant to collect visitors' information for email marketing campaigns. They can be discounted codes, coupons, or surveys countdown, among many other forms they may appear. Let's look at what most users want to know about pop up forms.

  • How do pop ups work?
  • What are website pop ups?
  • What are website pop ups examples?
  • Importance of pop ups
  • Pros of using pop ups
  • Cons of using pop-ups
  • Simple rules to consider while creating pop ups
  • Types of pop ups
  • Conclusion

How do pop ups work?

Many entrepreneurs are always curious to know how pop up forms affect their businesses and how they work. We have seen many companies and stores going for this option, since it's the closest thing a company will get to having a conversation with customers. Sometimes, people look for companies that have offers and will automatically key in their data to their websites to get updates on new stocks.

To engage your customers through pop ups, ensure they are short and straight to the point as possible. Try being relevant because no visitor is interested in long forms not implemented with informative facts.

What are website pop ups?

Website pop ups are forms marketers use to promote and attract customers to buy products from their websites. Most of the time, they are pop up windows that appear once a user browses a site, and they are to take specific actions on them.

What are website pop ups examples?

We have different types of website pop ups and they are as follows;

Cookie notice pop up

This is a website pop up that shows up to users, asking them whether they would like to use cookies on websites. They are under the GDPR thus business owners with cookie pop ups follow the rules as expected of them.

Discount pop ups

This website pop up showcases a discount code or coupon that a user will be presented with on a website.

Email pop ups

Marketers use email pop ups to encourage website users to subscribe to your services.

Importance of pop ups

Most companies use email pop ups for marketing campaign purposes. As a brand, you have many benefits and we are about to discuss their importance to you.

  • Interactions

Companies use pop ups to improve their product services and sales by allowing customers to see what is on display. A visitor can locate exciting items through the website and communicate with the owner by asking questions. 

  • Growth

Want to see your business boom through the internet? Try out this emerging trend of pop up forms and see yourself gaining new customers through email list marketing. You can offer users to sign up for engagements and increase sales. If they like what you are giving them, your website will likely gain.

  • Reduces bounce rate

Pop up forms help reduce the possibility of visitors viewing your website once and never coming back again. It can detect how long a user is on your page and a pop up will be directed to them before they leave. If they show up at the beginning of a visitor's browsing, they will lose interest compared to when they appear towards the end of their browsing.

  • Service promotion

Pop ups help with advertising discounted products and e-books for online buyers. This way, a company can earn more subscribers and at the same time, sell products to those interested.

 Pros of using pop ups

There are many advantages and disadvantages that come with pop ups. Let's dive in and look at the pros as our first option.

  • Pop ups assist companies in showcasing their products for selling through the call-on-to-action steps. Visitors may be attracted and want to purchase through CTAs such as "Buy Now."
  •  Visitors can locate your business and provide feedback and reviews to improve your website. If they like your products, they will likely want to pay for them and order more.
  • They encourage more clicks on your webpage and also help create a connection with people all over the world interested in such products you are offering.
  • Pop ups assist a company in building its email listings through email marketing. The form will collect clients' details with their permission for one-on-one interaction.

Cons of using pop-ups

We have many disadvantages that you will experience while using pop ups;

  • Some users find them quite annoying as they tend to pop up on a page while they are browsing, and all a user wants to do is check what a website has to offer.
  • They are forceful with users as they must take action on either turning down what the form requests or accepting them to continue browsing.
  • Pop up forms tend to lower bounce rate and this happens when a user is disinterested in a site, which could lead to a low turnout on your page.
  • They are not mobile friendly hence you can easily get google strikes for putting them on mobile phones.

Simple rules to consider while creating pop ups

This unique feature on your site aims to ensure engagements and sales are made between customers and businesses. Sometimes we make mistakes while creating pop-ups and this is how;

  • Some pop ups may be irrelevant to the page as they do not relate to what the company is offering. Visitors are always specific about what they want. If they notice these mistakes, they will not take your brand seriously.
  • Some pop up forms may appear at the wrong time when a visitor is browsing through a page which will give a wrong impression of them. It would be best if you always timed your pop up to appear when a visitor is almost done with their scrolling. The forms might send them away if they appear at the beginning of their exploration.
  • When it comes to pop ups, keep them as short as possible, some may be too long to engage visitors. If they are short, at least, it will take them a short time to understand what's needed of them.

Types of pop ups

There are so many types of pop up forms that businesses use. Before creating one, you can always check out different styles that will perform well with your business. In an e-commerce setting, companies will always advertise their products for various reasons. It can be that your store needs to receive more buyers, or they are promoting a certain section of their brand. Let's look at some of the pop up forms you may come across while creating one for your website.

  • Social proof pop ups.

A new user can have a trustworthy relationship with your business through testimonials from visitors and buyers on your site. The people going through your page can leave reviews and comments on products and through that, you may earn new customers.

  • Time-based pop ups

These pop ups show at least at a given time based on how long a visitor has been on a website. They can detect the time the visitor takes and know they are interested in your products based on how long they stay on a site.

  • Conversation pop up

Are you looking for a pop up that will have you chatting with your customers? Why not try out the conversation pops? With these fantastic forms, you will be allowed to give your customers a platform they can communicate with you through, which can be on SMS, WhatsApp, or email.


Pop ups are an essential factor to consider for your business website. Always ensure to use the right type that won't be questionable and a nuisance to visitors on your page. To improve users' experience, select pop-ups that relate well to your offering.

You can sign up for many applications and create pop ups for your website, such as pop smart. Try them out today for a better engagement system on your website!

Last updated
June 12, 2024
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