Business

Diferences between the WhatsApp Business and Consumer app

While both versions of WhatsApp business and WhatsApp messenger application share many of the same features, there are several key differences between the two that all businesses in Africa should be aware of.

WhatsApp is a popular messaging application that allows users to communicate with each other through text messages, voice calls, and video calls. The application has two main versions: WhatsApp Business and WhatsApp Messenger for consumer.

Differences between WhatsApp Business and WhatsApp Messenger for consumer

  1. Additional features for businesses

One of the main differences between WhatsApp Business and the consumer version of the application is the additional features that are designed to help businesses manage communications with their clients or customers. For example, WhatsApp Business allows businesses to create catalogs of their products, which can easily be accessed by customers who are using WhatsApp Messenger. The catalogs section in WhatsApp business consists of a page where customers can browse and purchase products directly through the application.

2. Verified business accounts

Another major difference between WhatsApp Business and the consumer version of the application is the ability to verify business accounts. With a verified business account, customers can easily identify the business they are communicating with and be assured that they are dealing with a legitimate business.

To verify a business account on WhatsApp, businesses must provide certain information such as their business name, location, and contact information. Once this information has been verified by WhatsApp, the business will receive a verified business account badge that can be displayed in their profile.

3. Automated messages and away messages

WhatsApp Business also offers the ability to send automated messages and away messages. Automated messages are pre-written messages that can automatically be sent to customers based on certain triggers, such as when they make a purchase, when they have an inquiry or when they haven't interacted with the business in a while. This can be a useful tool for businesses to keep in touch with their customers and remind them of new products or promotions.

Away messages, on the other hand, are messages that can automatically be sent to customers when the business is unable to respond to their inquiries in a timely manner. This can be useful for businesses that receive a high volume of messages and are unable to respond to each one individually. With away messages, businesses can let customers know that they will respond to their inquiries as soon as possible, without having to manually send a message to each customer.

Additionally, WhatsApp Business offers the ability to create quick replies, which are pre-written responses to common customer inquiries. This can save businesses time and effort by allowing them to quickly respond to customer questions without having to type out a new message each time.

4. Integration with other business tools

Another key difference between WhatsApp Business and WhatsApp Messenger is the ability to integrate with other essential business tools. WhatsApp Business offers integration with a range of tools such as customer relationship management (CRM) systems and e-commerce platforms.

This integration allows businesses to seamlessly manage their communications and customer relationships from within their existing business tools. For example, businesses can use their CRM system to manage customer's inquiries, purchase information, or leads that are coming in from the WhatsApp application.

Technology is making it easier to manage your business everyday by the use of these very efficient tools. If you have a business and you are most likely using WhatsApp consumer app, consider switching to WhatsApp Business and maximize your experience.

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Stephanie Wambui
January 8, 2023

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