Integrate with the Salesforce platform and connect your business processes and data on Salesforce with those outside of Salesforce such as on your USSD and payment platforms through the exchange of real-time event data.
If you are familiar with the world of cloud computing and CRMs, then Salesforce is not a new name to you. However, if you are not familiar, let’s do a brief introduction.
A while back, companies used to host their Customer Relationship Management solutions on their own servers, on-premise i.e. on company grounds.
This had a lot of drawbacks such as large capital expenditure for the hardware, topped up with heavy maintenance costs for support and upgrades.
It is due to the drawbacks that cloud computing became a necessity, where instead of on-premise servers, all data is stored on the cloud.
This means no extra hardware needed, no maintenance costs and greater scalability just to mention a few.
This is the gap that Salesforce came to address.
Salesforce started with a view of building a CRM software and having it entirely online i.e. on cloud, and hence they started as a Software as a Service (SaaS) company.
They completely changed the game by cutting down on the lengthy installation times and high costs that ruled the market and made it a consumer’s market. Anyone could use Salesforce and was not tied down to the previously experienced expensive and long-term contracts. At just $75 dollars a month, any business could be easily set up in a matter of minutes and start building their business processes.
With time, Salesforce modified their business model to one of software solution providers. They now provide a multi-tenant platform i.e. one common platform shared by multiple customers, all enjoying the same technology / release version.
The platform enables users, businesses and developers to not only access various software solutions, but to also build, develop and distribute their own custom software solutions.
In such a model, Salesforce handles the technology maintenance and upgrades (which are done automatically on the platform for all customers), and leaves their customers to focus on what really matters…..innovation!
It is no surprise that Salesforce rose to become the global leader in all matters CRM, taking the top position for nine consecutive years according to International Data Corporation (IDC).
The Salesforce open API allows integration to systems such as HelloDuty.
HelloDuty enables Salesforce users to extend the capabilities of Salesforce with services by third party systems such as USSD, Mpesa, Smile Identity and KopoKopo.
Salesforce users thus do not have to leave Salesforce or switch systems, but get to interact with these third party systems as though they rested natively on Salesforce.
Similarly, you can easily automate services by these third party systems to fit in your business processes or customer journeys.
The Salesforce integration process on HelloDuty is user friendly as it does not require you to write any code.
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