API's at their core are necessary for companies that are gearing towards digital transformation. With the global market increasingly becoming dependent on API's it only makes sense for businesses in Kenya to follow suit .Here are a couple of reasons why you should invest in API's for your business.
Increase in productivity
It goes without saying that hiring a developer to execute a project for a company can take a long time which will reduce the overall productivity of Kenyan companies. However with the existence of pre-existing API's it cuts down production time and have features up and running in less time.
Creates room for innovation
API's allow Kenya companies to introduce new products and technologies faster with less resources and time. This allows them to stay ahead of the fast paced society we live in.
Applications and products can easily be created through the use of API's , meaning software developers do not need to constantly start projects from scratch which as a bonus reduces the stages of software development which then cuts down the costs inquired by the company.
Enhances customer experiences
API's help organizations create customizable experiences through integrating with the best technologies for their customers which as a by product leads to business growth.
Serves as ground for collaboration
APIs allow a variety of systems and applications to collaborate and share data.
Data collection and analysis
One of the most valuable resources in the digital world today is data. APIs allow companies to collect data that gives them valuable insights on how customers interact with their products .With this information they can understand and serve their customer better.
APIs can hugely impact the ROI of a business because of its ability to provide automation processes.
In a nutshell Kenyan companies can benefit from APIs by handing them the opportunity to scale , innovate and reach wider audiences.